Making of a DZR Shoe

Untitled from DZR on Vimeo.

New Product in Stock: DZR H20 Shoes

We now have DZR H20's in our online stock!  See availability and sizing HERE.

Black Friday Sale - 20% OFF

New Products: Answer Soft Goods and Components

Answer's pro taper handlebar has been a favorite for many people in the mountain bike scene and for good reason because they rule, but Answer makes plenty of other really nice products as well.  Head over to our site and see Answer's full line of current model gloves, handlebars, stems, pedals and more!

ALL of the Answer products can be found at Ben's Cycle!

See the selection here.

Brooks B.17 Colors Now Available: Red and Ochre

Here are a couple new colors we now have available from Brooks in the B.17 model.  See our selection here!

New Products in Stock: Shag Bags and Accessories

Shag Bag products are handmade right here brew city Milwaukee, Wi by our good friend Shaggy, who's local messenger and polo player.  Most of his products are custom made to order, but we got our hands on some already made bags and wallets.  He also makes messenger bags of various sizes and styles as well.  You can e-mail Shaggy directly for a custom color project here too.

DZR Shoes: In stock now!

We now have a good stock of DZR shoes ready to ship, and as always we can get whatever size or model your looking for if we don't have it listed.

Go here to view the DZR's we have!

Bike Polo: 11g Mallet Head Attachment System

Details and pricing coming soon!

New Product in Stock: Thunderbolt Head Light

The Thunderbolt head light made by Serfas is a really optimal head light for people that want an easy on/off attachment, yet a reliable secure design that offers unique mounting positions.

• Can be Seen up to 1 mile away
• Steady, and flashing modes
• up to 9hours of run time
• super fast install and removal
• USB rechargeable

We currently have the fronts available here for purchase.

AJ Austin's Scary Edit

To Water The Infernal Gardens from AJ Austin on Vimeo.