Famous Celebrity to Crush Vince in Trike Race!

Caricature of Vince racing the trike at Downer

Last year our owner Vince Hanoski crushed everyone at the Downer Classic Trike race, then "allowed" someone else to win. 


This year, we made sure to invite a famous celebrity who will likely turn the tables on Vince. 

We won't reveal the celebrity's name, but will give you clues all week. The first person to correctly identify the celebrity on our Facebook page will win a free wristband to the party! 

The trike races begins around 6:30 at the ISCorp Downer Classic. The women's race begins at 5, and the men's race begins at 7. Ben's Super Prime party starts around noon and goes until around nine p.m. Wristbands are for sale at the party for $25, which includes a t-shirt and all you can eat and drink. 

Monday's clue: What is Vince's favorite sport? 

Are You Ready for the Super Prime Party???

Just six more days. 




That's all you have to get ready for the IS Corp Downer Classic, or better known as the race for the Ben's Super Prime! 

Ben's Cycle hosts a giant party Saturday, June 28 from roughly noon to around 9 p.m. at the corner of Hackett and Park Street on Milwaukee's East Side. It is one of the biggest cycling parties in the country. 

And you are invited to join thousands of your closest new friends at the Downer race. 



The pro women's race is at 5 p.m., the famous trike race with local bike shop owners, including our own Vince Hanoski, and other celebrities is around 6:30, and the pro men's race at 7. 



For $25, you get a wristband that allows you to eat and drink your fill. And the $25 goes directly to funding the Ben's Super Prime for both the men's and women's pro races. 

This year, Ben's has committed to significantly increasing the women's prime from $1,000 to as much as we can raise from the party. 

The wristbands are available at the party at any time. 


In a criterium bike race, which goes around a closed course on city streets, racers who win certain laps are awarded prizes, often cash from sponsors. At the Downer race, the Ben's Super Prime is awarded on a secret lap. Only Vince and Brett know the lap number. And as previous winners have said, the size of the prime changes the race tactics.

So come join the fun and support pro men's and women's cycling at its best. Saturday, June 28, from around noon to around nine p.m. Racing starts with junior events at 10 a.m.