Get Your Cyclocross Wheels from Ben's Cycle Wheelbuilder

The biggest upgrade you can make to your cyclocross bike is the wheelset.

Ben's Cycle is one of the few bike shops to offer a wheel builder service in the store and on our website.  You can select any hub - White Industries, Shimano, Chris King, and others, pair it up with exactly the rim you want, and we'll build the wheels for free.

One of the Milwaukee Bicycle Company Racing Team members recently build up a one set of wheels with White Industry hubs and Velocity Major Tom tubular rims, and another with the same hubs and a HED Belgium rim in order to test out the durability of each rim.

Rear wheels built with White hubs, one with Major Tom rim, the other with HED Belgium

By ordering from us, you get exactly what you want, from number of spoke holes to color. And the price is usually a lot less than a pre-built set of wheels. 

Add to that our pre-season tire gluing special for $55 a wheelset, less if you buy the tires from us, and you're going to be able to get a lot more wheel than you thought possible. 

Of course, you can still buy pre-built Shimano, SRAM, Hed, Zipp, and other wheelsets at Ben's Cycle with tubular and clincher rims, disc and non-disc hubs. If there's something you're looking for, we can get what you need.

Cyclocross Tubular Gluing Super Special from Ben's Cycle

While tubulars are without a doubt the best way to go in cyclocross, gluing them can be a messy and time-consuming challenge.

That's why you should let the experienced technicians at Ben's Cycle glue them for you.

photo by Craig Daemmrich

We're running a pre-season special on tubular gluing: 

• We'll glue up a set of tubulars on your wheels for $55. This includes one layer of CX Tape, and at least six layers of glue. 

• Want more? Buy a set of tubulars from us such as the awesome Challenge Chicane, and we'll drop the gluing price to $25.

• Even more? Build a set of wheels with our wheelbuilder program, buy the tubulars from us, and get the gluing done for FREE!

New in Stock: White Industries Anodized T11 Hubs

  White Industries anodized T11 hub sets(front 28h, rear 32h) are now available at Ben's Cycle.  Let us build your next custom wheel set with one of these beauties!

Ben's Cycle offers Custom Wheelbuilds

  Here at Ben's Cycle we offer a very unique perk to our customers, when you buy the hub(s), spokes and rim(s) there are no labor charges for building the wheel(s).  That's right, no labor charge!  Our wheels are professionally hand built to the customer's specifications, and we offer a wide array of hubs and rims to suite any type of riding.  There's no need to settle for a machine built wheel with low grade spokes, so roll over to our online store and start building!

New Products In Stock: Pacenti 650b & 29er/700c Rims

Kirk Pacenti is a lifelong cyclist and veteran of the bicycle industry.  His designs have been used by Velocity, Bontrager, Giro, Litespeed, Merlin and other major manufactures throughout his career.  Now he focuses his 

   time and energy on his own products.

His experience and knowledge is not only limited to rims, but extends to many other facets of bicycles.

We're really happy to have brought these rims in our stock and look forward to custom building your next set of wheels.  I must say I'll be using these rims personally for my next wheel build.  See our last Pacenti wheel build here. 

See our current stock of Pacenti Rims here.