Get Your Cyclocross Wheels from Ben's Cycle Wheelbuilder

The biggest upgrade you can make to your cyclocross bike is the wheelset.

Ben's Cycle is one of the few bike shops to offer a wheel builder service in the store and on our website.  You can select any hub - White Industries, Shimano, Chris King, and others, pair it up with exactly the rim you want, and we'll build the wheels for free.

One of the Milwaukee Bicycle Company Racing Team members recently build up a one set of wheels with White Industry hubs and Velocity Major Tom tubular rims, and another with the same hubs and a HED Belgium rim in order to test out the durability of each rim.

Rear wheels built with White hubs, one with Major Tom rim, the other with HED Belgium

By ordering from us, you get exactly what you want, from number of spoke holes to color. And the price is usually a lot less than a pre-built set of wheels. 

Add to that our pre-season tire gluing special for $55 a wheelset, less if you buy the tires from us, and you're going to be able to get a lot more wheel than you thought possible. 

Of course, you can still buy pre-built Shimano, SRAM, Hed, Zipp, and other wheelsets at Ben's Cycle with tubular and clincher rims, disc and non-disc hubs. If there's something you're looking for, we can get what you need.

View This: How Velocity Bicycle Rims are Made

  Velocity Rims have been a very popular choice for cyclists and for good reason, because they are the USA made.  They offer a variety of styles of rims specific to mtb, road, bmx, cyclocross, touring and even bike polo.  They're distributing warehouse is located a hob, skip and a jump over lake Michigan from us, which allows Ben's Cycle to offer super fast delivery and availability.
  Head over to our web store and take a look at our selection!  If you don't see the exact rim you're looking for, then let us know and we'll get it for you.

New Product: Velocity NoBS Bike Polo Rim

Velocity just came out with a new rim that's designed to be super tough and durable for single speed to bike polo rigs.  The extra thick side walls and internal reinforcements help against side impact denting, especially in a bike polo scenario.  The NoBS also has a thicker spoke bed that offers for high tension wheel builds.

•   26" - 32, 36, and 48 hole - 560g - ERD 543
•   700c - 32, 36, and 48 hole - 620g - ERD 606

Head over to the rims section and grab a pair to build up with a set of our 48 hole hubs, and remember if you buy the hubs, spokes and rims from our online store the build labor is FREE!

New Product In Stock: Velocity Blunt SL 29er Rims

  We now currently have the Velocity Blunt SL rims in stock and ready to ship either alone or as a wheel set of your choice.  Hands down if you talk with any avid mountain biker they will praise this rim.

• Light yet very strong
• Everyday trails to Race day level
• Easy tubeless setup using Velotape
• Wide profile for the weight
• Flat black and classy looking without gaudy graphics