Thursday, July 24, 2014

The Importance of a Bicycle Helmet

There are many ongoing debates surrounding bicycles and one that continually gets brought up is the effectiveness or necessity of wearing a helmet.

Here's one in favor of the headgear: in the event of a collision, it will take the crack so your head doesn't have to.

Our sales associate Jakub was riding into work this morning down 1st St. when he rode over a small scrap of wood. It seemed unassuming enough, but the scrap kicked up between his front spokes, locked up against the fork, and stopped his bike in its place, sending Jakub over the bars.

The front of his Giro helmet took the brunt of the collision with the pavement, and Jakub credits the helmet as possibly saving his life. Some road rash on the nose, chin, arms and legs along with a bent fork and spoke, Jakub continued his commute into work (all teeth intact too!). He'll need a new helmet and fork, but feels lucky knowing it could have been much worse.
Nevermind a few drips of blood from the continued ride on
It's an unfortunate reality of cycling, but accidents and crashes happen, and when riding anywhere it's always best to equip yourself with the proper safety equipment-- possibly none as important as a helmet. It really is a key necessity for all riders, even the most experienced riding the same familiar route they do 20 times a week, because as we were reminded of today, the variables are endless, and helmets can actually be pretty cool.




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Wednesday, July 23, 2014

Garmin-Sharp team uses high-tech at Tour

Science geeks and watt watchers take heed: The Garmin-Sharp Pro Cycling team, which uses the same Cervelo bikes we stock at Ben's, uses high-tech at TdF. !
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Discovery World Bike Campers Design Commuter Bikes, Plan Bike Routes

The bike riders of the future want gears on their commuter bikes and protected bike lanes. 
Josh explaining bike systems

The middle and high school students who attended Discovery World's Bike Shop Summer Camp spent one day with Ben's Cycle learning about how bicycles work in order to create a perfect urban commuter. 

During the morning at Ben's,the campers learned how the different parts of a bicycle work together from Josh, the lead mechanic at Ben's. Josh explained about gears, singles-speeds, side-pull and disc brakes, and different wheel sizes and tire material. The purpose was to understand what choices a bike designer had in creating a commuting bike that would be affordable to everyone, easily maintained, and durable. 
Campers fixing flats.

The campers also had a chance to repair flat tires and dissect an internal gear hub. 
Paul giving campers options for commuter bikes

The group returned to Discovery World and began to plan out specific commuter bike routes from different points in the area to downtown and Discovery World. They used maps from the Wisconsin Bike Federation to plan routes along bike paths and city streets. 

Each group of campers chose to use protected bike lanes - which separate riders from traffic using flexiposts and/or parking lanes - to create safe cycling routes. 
 
Finally, the group got to work on creating their ideal bikes. Rather than the single-speed disc-brake options the adults chose, all of the students picked geared bikes - although some with internal hubs. 

These students are all interested in design, and with more and more people using bikes for transportation, this camp gave these young people a chance to explore bike design and city planning. 

The future of bike design is in good hands. 

All photos by Peter DiAntoni peter@cogmag.com
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Tuesday, July 22, 2014

This is Why Customers Keep Coming Back...

What makes Ben's Cycle the place to turn to for any cycling question is our staff's vast knowledge and experience in all things cycling-related.

For example, our internet guy Matt just spent 45 minutes on the phone with a customer from Vermont who had bought the wrong bottom bracket from another shop.



Without the aid of a picture of the bike or bottom bracket in question, Matt got out his ruler, a pad of paper and pen, and clicked open our parts catalog. 

He found the customer the right bottom bracket, and he set up the order to ship it the same day. 

That's what we do at Ben's. 

We are a staff of highly experienced cyclists. We ride mountain bikes locally and across the country, we take long tours on bikes, we race the road, cyclocross, mountain bike, track, and gravel, we commute every day into the shop. 

We've broken every part on our bikes and fixed or replaced them to ride again. 

We ride what we sell. We know our products. 

That's why when a customer comes to Ben's once, either in the shop or online, they keep coming back. Customers have come back to Ben's Cycle since we opened in 1928.
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Monday, July 21, 2014

One More Week of Tour de France Bike Sale!

Ben's Cycle is offering huge deals on Specialized and Cervelo bikes, the brands used by Pro Tour teams in the Tour de France. Every bike is at least 30 percent off retail, saving you hundreds, even thousands of dollars.



Specialized is the bike sponsor for overall race leader Vincenzo Nibali of Astana. The Saxo-Tinkoff team, for which Alberto Contador rides, also rides Specialized bikes. 

American Andrew Talansky, who had to withdraw from this year's tour due to injuries, of Garmin-Sharp was another contender for the podium in Paris. The American team rides Cervelo bikes. 

Here is the list of Specialized Tarmacs, Roubaixs, and Cervelos that we are closing out. All bikes are at least 30 percent off retail prices.

This deal applies to in-store and online sales. Just tell your salesperson that you're calling about the "Tour de France Sale." 

Prices are good through the end of the Tour on July 27, 2014.



Ben's Cycle Tour de France Bike Sale:
Prices Good Through July 27, 2014
Specialized Tarmac
MSRP
TdF Sale Price
Percent Off MSRP
2009 Expert frameset 58cm (xl)
2100
420
80
2013 Sport Grn/Blk 56 cm Frame/ Fork (blem)
1299
699
46
2010 Expert SL X2 red/carbon 54cm
3300
2099
36
2010 Comp X2 char/Carb 54cm
2700
1699
37
2012 Elite 56cm carbon/ yellow
2750
1799
35
2012 Ui2-equipped SL4 56cm bike, white/ black
5500
3500
36
2012 Comp M2 wht/blue 54cm
3300
2100
36
2012 Comp X2 54cm, Charcoal/ Carbon
2700
1749
35
2012 Comp M2 Wht/Blue 58 cm
3300
2100
36
2012 Pro SL4 SRAM Red M2 Blk 54cm
5300
3400
36
2012 Pro SL4 SRAM Red M2 Blk 56cm
5300
3400
36




Specialized Roubaix
MSRP
TdF Sale Price
Percent Off MSRP
2011 Elite SL2 Apex C2 Carb 52cm
2000
1399
30
2011 S-Works SL3 DI2 C2 Carb 54cm
9900
6940
30
2012 C2 blk/wht 49cm
2000
1299
35
2012 Elite C2 Wht/carb/gold 54cm
2750
1799
35




Cervelo
MSRP
TdF Sale Price
Percent Off MSRP
2011 R3 Ultegra 56 cm wht/blue
4000
2600
35
2011 P3 Ultegra 54cm White/Black
3600
2399
33
2012 S2 SRAM Rival 58cm Blk/Red
2800
1950
30
2012 R5 VWD 54 cm FRAMESET Black/Green
4900
3099
37
2012 R5 VWD 58 cm FRAMESET Black/Green
4900
3099
37
2012 R3 Team Ultegra 54 cm
4300
2699
37
2013 P2 Ultegra 6700 54cm silver/wht
2600
1799
31
2012 P2 Ultegra 6700 58cm Black/red
2600
1799
31
2013 P3 Ultegra 6700 Compact 54cm silver/wht
2600
1799
31
2013 P3 Ultegra 6700 Compact 56cm silver/wht
2600
1799
31
2013 P3 Ultegra 6700 58cm blk/wht/red
3700
2399
35
2013 P5 Red 58cm blk/red
6000
4100
32

Ben's Cycle is offering huge deals on Specialized and Cervelo bikes, the brands used by Pro Tour teams in the Tour de France. Every bike is at least 30 percent off retail, saving you hundreds, even thousands of dollars.



Specialized is the bike sponsor for overall race leader Vincenzo Nibali of Astana. The Saxo-Tinkoff team, for which Alberto Contador rides, also rides Specialized bikes. 

American Andrew Talansky, who had to withdraw from this year's tour due to injuries, of Garmin-Sharp was another contender for the podium in Paris. The American team rides Cervelo bikes. 

Here is the list of Specialized Tarmacs, Roubaixs, and Cervelos that we are closing out. All bikes are at least 30 percent off retail prices.

This deal applies to in-store and online sales. Just tell your salesperson that you're calling about the "Tour de France Sale." 

Prices are good through the end of the Tour on July 27, 2014.



Ben's Cycle Tour de France Bike Sale:
Prices Good Through July 27, 2014
Specialized Tarmac
MSRP
TdF Sale Price
Percent Off MSRP
2009 Expert frameset 58cm (xl)
2100
420
80
2013 Sport Grn/Blk 56 cm Frame/ Fork (blem)
1299
699
46
2010 Expert SL X2 red/carbon 54cm
3300
2099
36
2010 Comp X2 char/Carb 54cm
2700
1699
37
2012 Elite 56cm carbon/ yellow
2750
1799
35
2012 Ui2-equipped SL4 56cm bike, white/ black
5500
3500
36
2012 Comp M2 wht/blue 54cm
3300
2100
36
2012 Comp X2 54cm, Charcoal/ Carbon
2700
1749
35
2012 Comp M2 Wht/Blue 58 cm
3300
2100
36
2012 Pro SL4 SRAM Red M2 Blk 54cm
5300
3400
36
2012 Pro SL4 SRAM Red M2 Blk 56cm
5300
3400
36




Specialized Roubaix
MSRP
TdF Sale Price
Percent Off MSRP
2011 Elite SL2 Apex C2 Carb 52cm
2000
1399
30
2011 S-Works SL3 DI2 C2 Carb 54cm
9900
6940
30
2012 C2 blk/wht 49cm
2000
1299
35
2012 Elite C2 Wht/carb/gold 54cm
2750
1799
35




Cervelo
MSRP
TdF Sale Price
Percent Off MSRP
2011 R3 Ultegra 56 cm wht/blue
4000
2600
35
2011 P3 Ultegra 54cm White/Black
3600
2399
33
2012 S2 SRAM Rival 58cm Blk/Red
2800
1950
30
2012 R5 VWD 54 cm FRAMESET Black/Green
4900
3099
37
2012 R5 VWD 58 cm FRAMESET Black/Green
4900
3099
37
2012 R3 Team Ultegra 54 cm
4300
2699
37
2013 P2 Ultegra 6700 54cm silver/wht
2600
1799
31
2012 P2 Ultegra 6700 58cm Black/red
2600
1799
31
2013 P3 Ultegra 6700 Compact 54cm silver/wht
2600
1799
31
2013 P3 Ultegra 6700 Compact 56cm silver/wht
2600
1799
31
2013 P3 Ultegra 6700 58cm blk/wht/red
3700
2399
35
2013 P5 Red 58cm blk/red
6000
4100
32


















































































































































































































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