One Day Until Super Prime Super Party!

On Saturday, June 28, the Downer Avenue neighborhood erupts in a bike race known as the ISCorp Downer Classic. It's a full-on all-day party.

And the biggest party by far is the Ben's Cycle Super Prime Party. For $25, you get a wristband that entitles you to as much food and drink as you need, plus a super-awesome t-shirt designed by our very own Steve Tiber. 

We'll use the money we raise at the party to give "significant amounts of cash" to the winner of the men's and women's primes, the rider who wins a particular lap during the race. Last year, Ben's handed out $1,000 to the women's winner, and we hope to double that this year!

Vince on his trike

Finally, one of the highlights of the event is the annual tricycle race, pitting area shop owners in a bitter contest. This year, Vince invited special celebrity guest Scott Ford, defenseman for the Milwaukee Admirals, to ride a specially-fabricated tricycle. 

It's going to be off the hook!

Schedule of Events:
Noon-ish   Ben's Super Prime Party begins
5 p.m.       Pro Women's Race
6:30-ish    Trike Race
7 p.m.       Pro Men's Race
9-ish         Ben's Super Prime Party limps home.

Downer Avenue Trike Race Mystery Clue #3

On Saturday, June 28, Ben's is hosting the Super Prime part at the Downer Avenue Criterium, part of the Tour of America's Dairyland. 

The Super Prime party funds the men's and women's pro race primes that total several thousand dollars. A prime is awarded to one rider who wins one particular lap of the criterium. 


The party runs from noon-ish to nine-ish in the evening. You buy a wristband from us for $25 and get all the food and drink you need plus an awesome t-shirt. 

The pro women's race starts at 5, and the pro men start at 7. 

In between is the (in)famous tricycle race between area bicycle shop owners. Our owner, Vince Hanoski, was able to ride away from the field last year. But this year, Vince has invited a special guest celebrity to ride. And this celebrity is likely to crush Vince in the race!

We are awarding one wristband to the first person who correctly identifies the mystery guest on our Facebook page. Those of you who work for the shop or whom Vince has already told are NOT eligible, you goofballs.

Clue #1 What is Vince's favorite sport? 
Clue #2 Aye, Aye Captain.
Clue #3 The mystery celebrity gets a little defensive.

Mystery Guest Clue #2

The Ben's Super Prime Party will be Saturday, June 28 from noon-ish to 9-ish at the Downer Cycling Classic. A $25 wristband will get you food and drink for the evening plus the new t-shirt. 

While the pro cycling events for the Tour of America's Dairyland take center stage, it's really the Race of the Tricycles that will capture the hearts and minds of the thousands of spectators around the course. 

This year, Ben's owner Vince Hanoski has invited a very special guest, a celebrity who might just crush Vince in the race. 

This made in Milwaukee trike will be ridden by our special guest!

This celebrity will be racing this specially-made Mad Max tricycle, fabricated right here in Milwaukee.

Yesterday, we gave out our first clue as to the identity of the special celebrity. Today we give out the second clue. The first person to identify the celebrity on our Facebook page wins a free wristband for the party! 

Clue #1   What is Vince's favorite sport? 
Clue #2   Aye, Aye Captain.