Cyber Monday Sale!

Ben's Cycle's Black Friday Sale!

New Product: Schwalbe Marathon Winter 208 Studs 700x35

  The Schwalbe Marathon Winter is our newest addition to our studded tire selection.  This is an excellent choice if you're looking for a low rolling resistant studded tire while still able to grip the snow and ice enough to stay rubber side down.

Chequamegon Fat Tracks Cover - Features: Heidi Beck

  Women's single speed champion, Heidi Beck,  is featured on the current issue of Fat Tracks while riding her Milwaukee Bicycle Co. 29er and rockin' the kit too!  Congratulations Heidi!

  Stop on by the shop to pick up a copy for yourself.

Ben's Cycle Launches New Website!

  We're all very excited at Ben's Cycle for the launching of our brand new website, and we know you will be too!  The above picture is a cropped screen shot of the new homepage to give you a sneak peak.  Below you will find important information for our existing and future customers.
  We are kindly asking everyone to please use the "feedback" pop-out on the right side if you come across any missing/incorrect photos, incorrect/missing information or anything else you may see that needs our attention.

Tip: We may provide hidden perks for customers providing vital information!

Existing Customers:

• As a security measure you will be prompted to change your password on initial log-in.
• Old orders will not be available to view after launch date, but we will have access to old and orders in process or in production.  You can also log-in prior to the launch date and print pas orders you may want.
• Please be sure to double check your billing and shipping addresses to ensure they are correct.

New Site Features:

• Guest Checkout
• Power Filtering
• Intelligent Search
• Smart Bicycle & Wheel Builder
• Faster & More Efficient Shopping
• Design for Mobile Site 
• New Website 15% off Coupon for new and existing customers(except Milwaukee Bicycle Co. bikes and frames)
• Free Shipping on First Order; even if you shopped with us before as this is valid for everyone!

We're also offering free shipping on international first orders too! 

New Products in Stock: Spacecraft Scout Mask Beanies

  Stay warm while still being undercover with Spacecraft's Scout Mask, which are offered in a wide variety of colorways.  Click HERE to view our entire Spacecraft hat selection.

New Products in Stock: Pace Reversible Wool Caps

  Keep your dome warm and dry with a wool cap this fall.  See all of our wool caps that we stock here!

ATTN: SRAM Road Hydraulic Brake Recall

.

If you are affected by this recall please stop riding the brakes and contact your local dealer.

Below is Sram's Press Release. 

SRAM Road Hydraulic Brake Recall:
SRAM has identified a technical issue with respect to a narrow production range of its RED 22 and S-700 Road Hydraulic road brakes. This is a performance and safety concern. There are no reported failures in the field.
We began proactive quarantine efforts with factories, bike brands and distributors last week. We have reported this issue to the US CPSC and will be cooperating with the agency to announce a safety recall in the near future. We are also working with European consumer administrations.
The affected serial numbers range from 36T30993767 to 42T39407156. This represents 3,553 brakes produced. Based on our investigative and quarantine efforts with our customers, we expect that there are fewer than 500 brakes worldwide in the affected range that are at Dealers or have been purchased by consumers.

The serial number can be found on the brake caliper (rim or disc) and on the outside of the box containing the product. SRAM will issue another notice when the CPSC approved recall launches.

As always, we appreciate your business, and apologize for the disruption.

Movie Monday: How a Bicycle is Made (1945)

    Watch this and see how the industry produced bicycles in the '40s.