Custom Wheel Build Labor is now FREE!

From now on when you buy your hub(s), rim(s) and spokes from us we'll build your wheel(s) for FREE! Custom wheel builder is HERE

*does not apply to past wheel builds

Hold Fast Limited Edition

...and boom goes the dynamite. We are now carrying the Hold Fast LE FRS Straps with matching Key chains! Get them while they last, since, well...they're limited. Hope to catch you guys at Midwest Mayhem!

Earl

New and Old

Cycling icons Cinelli and Campagnolo are making some amazing moves in this modern age. In keeping with their traditions, we are offering a bit of the new and old.


Just arrived in our stock are NOS Cinelli and Campagolo Toe Strap Buttons and Campagolo 11-Speed Groups! So if you are looking into re-inventing your road steed we have Shifters, F Drlrs, R Drlrs, Cranks, and Chains in Athena, Chorus, Record, and Super Record.

On a bad note...it's still winter.

Earl

Midwest Mayhem II

Already all over the internet...this time it'll be a lot warmer. It was a cold/wet ride to the last one. Stoked for this! More here.

MWM2 from Sam Erickson on Vimeo.

Earl

No Snow Day For Us

Quite a brisk morning here in Milwaukee. The ride to work took a little bit longer with all the headwind but I still made it to work and was able to take a couple of shots. You can tell it was cold and windy when the lake looks like that.

On a plus side, 2nd Street has been open and clear of construction for about two months now (that's the Allen-Bradley Clock Tower in the background). Under all the snow, there are wide lanes for both cars and cyclists. It diverts you from the busy parts on 1st Street. A little more south on 2nd (with a left turn on Maple) you'll run into the newly renovated part of 1st. Again, wide lanes and a straight shot to Lincoln Ave, which takes you to Ben's.

Pretty good news for cyclists in Milwaukee. You can ride from downtown to Bay View without having to dodge a ton of traffic. I'm pretty excited to see if these new additions encourage more riding/commuting this Spring. Everyone wins; cars still have their lanes, cyclists have a path, and more traffic for 2nd st. bars/restaurants. Speaking of restaurants, f you haven't tried Crazy Water, you're missing out.

Well, more updates to come. We always have new stuff! Until then, stay warm and safe on those snowy roads.

Earl

Great White

Wow, I thought these would never get back in stock. Get them while you can, there's not a lot out there!

Earl

26" Park Tire

KHE makes a 26" version of their MAC2 park tire. Kevlar folding bead, high pressure and 3/4 wrap tread. Light and grippy! Get it here!

Bringing In the New Year

Each year I forget how hectic the holiday season can get. Albeit a joyous time; it sometimes mashes into a blur with weather, traveling, last minute gifts, too many hot toddies, and so on and so forth. Well, now with the winter solstice and New Years day behind us, we can finally look forward to 2011.

We've got a lot of things up our sleeves for the New Year and instead of spoiling all the fun now, I'll keep the suspense going. So on top of gobs of new products from Brooks, Zipp, Easton, Crank Bros, Resist, Continental, Bell, Giro, Campagnolo and others; Ben's Cycle/MBC has some great new things for 2011! Don't worry, we'll keep you posted.

Earl

New Urban Velo

A new shipment of Urban Velo just came in with Christina on the cover killing it (as always) on her Bruiser. This will make some mighty fine reading later this evening. Drop by and pick one up!

Earl