Thursday, October 31, 2013

New Products in Stock: Brooks C17 Cambium Saddles

   The long awaited Brooks C17 Cambium saddles have arrived and they are very impressive to say the least.  Stop by the shop to see for yourself or visit our online store and see our entire C17 Cambium selection here.

Wednesday, October 30, 2013

Now in Stock: 45NRTH Fasterkatt and Wolvhammer SPD Winter Boots

  Get prepared for winter commuting by keeping your feet warm with 45NRTH's SPD winter cycling boots.  We now have in stock a full size run in both the Wolvhammer and the Fasterkatt models. 


  They are listed on our website, but they are for local purchase and pickup only.  Stop on down and try a pair on for yourself, and don't catch the "black toe" this season!

Tuesday, October 29, 2013

Bike School: Mechanic Classes are Starting!
  Have you ever wanted to learn how to work on your own bicycle?  Then, sign up today for a one-on-one instruction by our experienced mechanic.  Send an email to to inquire and sign-up.

Monday, October 28, 2013

Wisconsin Cycling - Endure: Ballet in the Mud

  Our good friends Peter DiAntoni and Dave Schlabowske, also Darren Hauck and Jeffery Phelps, have created a book highlighting the brutal elements of cyclocross racing and the determination that is required of racers in the sport; specifically in Wisconsin.
  They will be showcasing their work in a photo exhibition at Hanson Dodge Creative here in Milwaukee from November 7th - February 28th 2014.

Friday, October 25, 2013

World Hardcourt Bike Polo Champs: The Beavers

Photo Credit:

  Congratulations to our very own Beavers!  
  321polo couldn't have said it any better than this.  "What do you get when you mix bike polo, the teamwork of 1992 Dream Team, the shooting accuracy of an early 2000s Tiger Woods, and the synchronicity of migrating Canadian geese? You get Joey Halvorsen, Eric Kremin, and Brian Dillman in the manifestation known as The Beavers."

Thursday, October 24, 2013

New Products in Stock: Chrome Merino Cobra Full Zip Hoodies

  Get prepared for fall riding and cover yourself with a layer of Merino wool by Chrome.  If you don't have any Merino wool in your cycling wardrobe, than your missing out!  Merino wool is one of the best materials for softness, absorbency and breath-ability.  

We're now stocking a variety of Chrome jackets and hoodies.  Check them out at our online store!  

Thursday, October 17, 2013

Elle Anderson's Specialized Crux

Elle Anderson has been ripping up the U.S. cross scene this fall, including two wins at the Trek Cup in Watertown, WI. She's been riding the new Specialized Crux.

I've been riding the Crux this fall, and while I haven't won any races (yet), this bike is the best cross bike I've ever ridden. It's so stiff and burly, and I feel perfectly balanced on the bike. I've been able to take corners tighter and more confidently than ever before.

Here's the review:


Tuesday, October 15, 2013

Ben's Cycle & Milwaukee Bicycle Co. Water Bottles in Stock with a New Color!

New Color!
   We just received a new color water bottle along with a re-stock of the existing bottles we've already carried.  Click over to our online store to keep yourself hydrated!
Back in Stock!
Back in Stock!
  If you haven't tried a Purist water bottle, then you should!  Click here to learn why these bottles are so nice.

Monday, October 14, 2013

Movie Monday: 10 Year Old That's Faster than You

  His name is Seth Sherlock and he probably has more gusto on the trails than you do.  Take a few minutes at the end of your day and watch this kid rip lines like he's on a race track!

Friday, October 11, 2013

Thursday, October 10, 2013

Indiegogo Campaign: RYB Denim Specificaly for Women

  Support Chandel and RYB Denim to help them supply women with cycling specific clothing.  See the Milwaukee Bicycle Co. Polo Guard on her bike?!  Head over to their indiegogo page here.

Sale Items! Foes Street Rods Handlebars

    All our Foes Street Rods modular handlebars are 20% off until they are gone!  You can mix and match different colored components to achieve your desired combination.  They're available in a variety of colors; black, gold, green, red, silver, orange and blue.  Head over to our online store to start building your own custom handlebar.

Tuesday, October 8, 2013

Monday, October 7, 2013

Top 5 Reasons Why You Should Ride a Single Speed

Over the last few years, biking to work and for leisure has become an important lifestyle for many people in Milwaukee and Madison, Wis...