Friday, February 28, 2014

New Product in Stock: Brooks Conquest Saddle

The conquest is a great combination of comfort, fit and shape; which makes it an excellent choice for a touring/randonneuring saddle.  They are now available at our online store

Monday, February 24, 2014

New Products in Stock: Abus UGRIP 560 Cable Lock

  The UGRIP 560 cable lock comes in a variety of colors, weighs very little compared to other low theft risk locks and has a flexible synthetic coating with "soft touch" properties to prevent damage the bicycle frame.  Head to to see more! 

Tuesday, February 18, 2014

New Product in Stock: Dehydration Products

  We now have a new sub category called "Dehydration" that's listed under "Hydration Accessories" on, which features a healthy selection of drinking vessels from King Cage and Stanely.  Check them out here! 
Please drink responsibly.

Monday, February 17, 2014

Spring Is Just Around The Corner

To say the least, this has been a long, challenging winter. So far, the coldest Milwaukee winter in 32 years. For those of us still embarking on winter riding and commuting-- studded tires, multiple layers and balaclavas have gone from a good idea, to practically daily riding essentials. With blizzard-like conditions hitting the city today, we want to remind everyone that spring can't be too far off, and warmer days will inevitably arrive; outdoor t-shirt and jersey riding is just around the corner.

When the weather finally permits, don't be without a ride to match. We currently have a couple great in-store sales running on in-stock inventory, including 20%-40% off 2013 and older model bikes, as well as a $500 gift card deal with the purchase of any 2013 or older Cervelo. A great price on a bike for just about anyone. Feel free to stop in or give us a call (414-384-2236), and we'll get you geared up so not to miss those first few nice weather days.


Wednesday, February 12, 2014

Thursday, February 6, 2014

New Product in Stock: Chrome LTD Reflective Camo

  We now have Chrome Bag's limited edition reflective camo bags in stock.  Head over to our web store to see our entire selection of Chrome Industries.  New customers get free shipping on their first order too!

Top 5 Reasons Why You Should Ride a Single Speed

Over the last few years, biking to work and for leisure has become an important lifestyle for many people in Milwaukee and Madison, Wis...