Bike Fed: The Bicycle as a Vehicle for Change

Dave Cieslewicz, director of the Wisconsin Bike Federation, recently gave a TED talk about how the bicycle can be a force for social change. 

Wisconsin Bike Fed

He argues that bikes allow anyone to get around, get to a job, and get groceries at a fraction of the cost of a car. That savings, which turns into different kinds of spending (home, medical, groceries, etc), allows anyone to achieve a greater stability in life and improving the nation's economy. 

We at Ben's Cycle have the bikes you need for transportation and recreation, the gear you need to keep you warm, safe, and comfortable, and we have the technicians to keep you going. 

In fact, Ben's Cycle has been getting people on bikes since 1928.