


Just in! SKS Longboard fenders. The most claimed coverage of any fenders available. Most fender backs reach about 8" off the ground; the SKS Longboards come in at 1.5"! Drastically cut down front wheel spray. Get them here.



There are already a few of these on the road and some in production at the moment. I'll have some more pics soon! Keep posted on Mr. Watson's site on updates of his build.
26" 32 hole and eyeletted, check out that cross-section! If you're looking into an affordable wheel build, try these rims out. Don't forget to take advantage of our free wheel build labor!
Here's the Big Mammoth built with a Surly hub for fellow Milwaukee polo player Drew. These rims were made in the USA!
Regardless if you need any repairs or not, come by and check out the shop. We've been busy moving things and displaying a ton of product. While your at it, make sure you hassle Brett, Ben's Cycle's newest edition. Just joking Brett, he's a great guy and has a ton of experience with bike fittings and other related athletic performance analysis.
Plus check out the apparel sale we have going on in our Pro Shop (the side with the parking lot)! Drop by, say hello, and check out the new layout!
Bill Nye the Science Guy says "Get rowdy on your bike." No, he really didn't say that but the dude likes to ride and that is pretty sweet in my book. Anyways, it's taking some time to catch up on things here after the little adventure Jim and I took out to NAHBS in Austin (a summary soon). But in the meantime, here's a little gem I saw at the show...
Paul Components Dual Brake Lever! Basically it is a lever that can activate both front and rear brakes. Tamie explained to me that it was designed for people that may not have the ability to use both hands. I'm sure it will work really well in bike polo. Pretty cool design and if I'm not mistaken, it can be switched from short or long pull (not 100% on that). They are opted to be released soon so we'll let you know when they arrive. Keep an eye out!
Stems Top to Bottom: Nitto UIEX 31.8 Stems, Easton EA90, Ritchey Matrix Carbon/Alloy, Ritchey Classic, and Zipp Service Course SL.
Seatposts Left to Right: Easton EA70 Zero, Zipp Service Course SL, Nitto S67 31.6, and Ritchey Classic. (Sorry about the blurry photos, I will have a new camera soon)
Anyways, it's a fantastic build and it reminds me that I need to take some shop shots of the rides that roll through our doors. From Rivendel, Cinelli, Merckx, and many others, I'll try to document most if not all of them.Ellis Cycles from Chris Harris on Vimeo.
He claims fixed mountain biking is pretty fun, I guess it's something for me to try out this Spring.
Fyxation 700x35c Wire in Black, White, and White/Black
MKE Grips in Blood Red!
New selection of Giro Helmets
More variety of Bell Helmets
We just received some amazing pieces from Nitto including the Jitensha B2522 in black, new Pearl Stems, RM-014 (Dirt Drop handlebars!), and RB-021 SSB (31.8 clamp area).
Over the last few years, biking to work and for leisure has become an important lifestyle for many people in Milwaukee and Madison, Wis...