Monday, June 23, 2014

Are You Ready for the Super Prime Party???

Just six more days. 

That's all you have to get ready for the IS Corp Downer Classic, or better known as the race for the Ben's Super Prime! 

Ben's Cycle hosts a giant party Saturday, June 28 from roughly noon to around 9 p.m. at the corner of Hackett and Park Street on Milwaukee's East Side. It is one of the biggest cycling parties in the country. 

And you are invited to join thousands of your closest new friends at the Downer race. 

The pro women's race is at 5 p.m., the famous trike race with local bike shop owners, including our own Vince Hanoski, and other celebrities is around 6:30, and the pro men's race at 7. 

For $25, you get a wristband that allows you to eat and drink your fill. And the $25 goes directly to funding the Ben's Super Prime for both the men's and women's pro races. 

This year, Ben's has committed to significantly increasing the women's prime from $1,000 to as much as we can raise from the party. 

The wristbands are available at the party at any time. 

In a criterium bike race, which goes around a closed course on city streets, racers who win certain laps are awarded prizes, often cash from sponsors. At the Downer race, the Ben's Super Prime is awarded on a secret lap. Only Vince and Brett know the lap number. And as previous winners have said, the size of the prime changes the race tactics.

So come join the fun and support pro men's and women's cycling at its best. Saturday, June 28, from around noon to around nine p.m. Racing starts with junior events at 10 a.m.

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